Our Focus Areas
Website Design, Development, & Hosting
Responsive to your medical practice and your patients’ needs.
Our services include:
- Website Design & Programming
(Responsive: smartphone, tablet, and desktop) - Blog Development
- Content Management Systems
- Hosting Packages
- Domain Name Setup
What’s up with your medical website, Doc? They say, “laughter is the best medicine”, but it is no laughing matter when your website isn’t responsive to you, or your patients’ needs. Don’t worry, we have what you need to get your practice and website on the road to recovery.
A healthcare website, blog, and online medical marketing extends your brand's local reach and enables you to drive your message to a broader audience. It is an extension of your practice's brand, and should consistently reflect your new brand image.
Advanta Medica specializes in the development of responsively designed and programmed mobile-friendly websites, that connect patients with innovative healthcare providers, like you, 24/7, any place, via smartphone, tablet, desktop, or smart TV.
No matter what platform or device they use to reach you, rest assured, our website design and development experts have the tools and resources to streamline the user interface design, optimize the user experience, and grow your business from the inside out.
One key to this growth is providing relevant, informative article content for your blog, which increases the reputation of your website with search engines and provides relevant content to your patients and website visitors.
The result: You reach prospective patients more readily, boosting participation and retention, increasing opportunities for patient follow-up, and eventually improving the fundamental growth of your healthcare practice.
Advanta Medica has the resources to develop, program, maintain, monitor, and host websites. We provide easy, turn-key website design and offer ongoing website maintenance capabilities.
FACT
More than 70% of all people utilize their smartphone to conduct health-related research, access healthcare information about products, services and connect with medical practices on the web.
SOLUTION
By working with Advanta Medica, you are directly connected with an expert team of professionals, who possess the hands-on knowledge of the most current technology to deliver a flexible, worry-free website that ensures you reach smartphone users looking for their next healthcare provider.
Medical Branding, Logo Design, & Tagline Crafting
Working from the outside, in.
Our services include:
- Logo / Brand Identity
- Stationery Set
- Business Cards
- New Product Launch
- Tagline & Slogans
You understand the importance of making a good first impression. From the bright white of your lab coat to the credentials you earned presented on your office wall, you are committed to representing your practice and the services you provide with pride. Your first impression is the foundation of what defines you as a medical provider and how new patients will perceive the care they will receive, even before their first consultation.
From your logo, slogan, core messages, and content, your medical brand is the face you present to the outside world and it is Advanta Medica’s job to ensure you are projecting the right impression the first time, every time.
Advanta Medica understands that the brand identity your medical practice presents to the outside world is what determines your voice and your attitude, and defines to prospective patients your core value beliefs from the beginning. Your brand’s powerful visual styling, concise content and clear messaging answers and alleviates any concerns in advance of their first office visit. Medical branding is there working when you aren’t, consistently defining who you are, what you do, how you do it, and why your practice is important to you, as well as why it’s the right fit for your patients.
Is this the right doctor for me? Are they trustworthy, thorough, and caring? Do they have enough experience? These questions and more are answered directly with the complete healthcare branding of your practice.
At Advanta Medica we’re able to cure even the most neglected and seriously misguided branding identities, by looking at things from a different perspective, from the outside, in. Refocusing your efforts, expanding patient perceptions, and marketing initiatives toward improving the health of your brand and website is what we do best.
We listen to you and understand how to grab the attention of prospective patients with the right visuals to reinforce your message and bring local patients to you.
After all, it is what you put in that determines what you get out.
FACT
According to the 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.
SOLUTION
Advanta Medica’s 25+ years of hands-on experience in the creative communications industry, including skilled evolution of unique medical branding, attractive logo design, memorable tagline crafting, and development of stunning and informative visual graphics, make us the right medical marketing partner for your practice.
Content Writing & Key Messaging Platform Development
How you say it, is just as important as what you say.
Our services include:
- Mission Statements & Elevator Pitches
- Core & Key Messaging
- Website Content Development
- Blog Development
- Brochure & Collateral Content Development
- Slogans & Tagline Crafting
A good bedside manner and how you approach your patients’ needs, ailments, and concerns, verbally and in text are vital to understanding, aiding you in determining the right course of action and starting them through the healing process.
How you deliver this message, is just as important as what you say to your patients. Your delivery process can change what they believe they already know about you, your practice, experience, and reputation. It precedes any medication that you may prescribe, recommendation you make, exercise regimen you suggest, referral, or advice you may provide to help assist in their well-being.
The same holds true for your key message platform development and content, it is your first and lasting impression.
Just as your word is your promise to your patients, so is ours. Advanta Medica is committed to creating content that is a catalyst for improving patient loyalty, fostering awareness, cultivating opportunities, and promoting the growth of your business.
Advanta Medica communicates a clear message to patients on all platforms and drives measurable results, while delivering a valuable, integrated communication structure. We do this by clearly differentiating both the medium in which content is delivered, and the intended audience, carefully researching the competitive landscape to ensure your message stands out, developing key message points that will drive action, and utilizing language that is appropriate for the target audience.
FACT
According to Social Media Today, 90% of consumers find custom content useful.
SOLUTION
Advanta Medica’s team of experienced medical writers, copywriters, and marketing experts speak your language and understand what is important to your patients. We have the ability to create key messaging and informative, keyworded content, relevant to your local community and patients. This communicates your core philosophy and sticks in the minds of your audience, prompting them to engage.
Search Engine Optimization (SEO)
Localized healthcare SEO is the best medicine.
Our services include:
- Review / analyze existing website design, architecture, & navigation
- Keyword analysis & competitor keyword analysis
- Setup & tracking of analytics, including goal-setting
- Regular SEO analytic review, data analysis & reporting
- SEO editing (coding & keywords) of new content
- Local SEO
Google loves local businesses, and it is going to love your medical practice, too. It just needs to be able to know how and where to find you. Search Engine Optimization (SEO) provides search engines like Google the information through both text and coding to bring your local patients to your door. SEO is your voice, your personality, and the expression of your practice 24/7 via the Internet.
The great medical educator William Osler once said, medical education at its best “begins with the patient, continues with the patient, and ends with the patient.” The same holds true with SEO. SEO teaches search engines what's most important about your medical practice and helps return your website to your local community members who are interested in your service offerings and invaluable information. Each of these people is your potential patient, already interested in your medical expertise and what you provide, through SEO. Advanta Medica knows a website at its best, “begins with SEO, continues with SEO, and ends with ongoing SEO strategy implementation.”
This is exercised and solidified through the interactivity that occurs once potential patients arrive on your healthcare website. SEO gives them concise, informative content, designed in an attractive, user-friendly way to help them efficiently move through your site. If they are sick and need to speak with a nurse or need to schedule an appointment, they'll find an easy-to-read number they can click from their mobile phones to reach your office directly. If they are a new patient, an SEO choice might be to provide intake paperwork and other useful forms to make their visit more efficient. Established patients and interested community members will find informative SEO content to address your areas of expertise and share useful solutions to common issues, like "Parenting Resources", "Community Outreach", "Patient Resources", or "New Patient Questions", for example. SEO gets them to your website, keeps them there, provides them the tools to interact, and become your next loyal patient.
Advanta Medica understands that SEO is your practice’s individuality personified, how your company expresses itself to the world around it, its outlook on life and the affect it has on your patients and its surroundings. Our combination of cutting edge technology techniques, comprehensive local SEO optimization tactics and strategies, and industry know‐how get your practice noticed on the web, build patient traffic, and keep you one step ahead of your competition.
Let Advanta Medica's experienced SEO analysts provide a positive experience on your website and boost local rankings, allowing you to focus on building your patient-focused practice and improve your community's health.
FACT
77% of patients used search engines to find a doctor prior to booking an appointment.
SOLUTION
Advanta Medica designs and programs search engine optimized (SEO), user-friendly websites to bring your potential patients to you.
Email Marketing & Distribution
Messaging that matters and clicks.
Our services include:
- Segmentation of New Leads
- Lead Nurturing Campaigns
- Design & Programming
- Responsive, Mobile-friendly Email Blasts
- Deployment & Metrics Tracking & Reporting
You’ve got mail…from your doctor. Nurturing and engaging both new and established patients via periodic email marketing campaigns and e-Newsletters saves time and offers your practice the ability to stay connected, boosts brand recognition, and keeps their healthcare needs and what you have to offer in the forefront their minds.
Strategic and convenient, this form of medical marketing enables you to welcome new patients, provide intake paperwork, and discuss the importance of preventative, proactive, and participatory care, offers beneficial tools for scheduling appointments, and provides a platform to a present thoughts via personalized articles and helpful tips.
These are called “inbound marketing campaigns”, and they contribute to the long-term growth of your practice, keep you relevant, and enhance your patients’ well-being.
Advanta Medica understands that every medical practice, no matter the size, can and should exercise regular marketing campaigns. Inbound marketing is the key to unlocking the full potential of long-term growth of your practice, build trust, and showcase your knowledge. We can help you maintain awareness, build patient loyalty, obtain referrals, and help you stay ahead of your competition by putting a system in place that translates into more opens, more clicks, and higher conversion rates.
FACT
Email is a valued channel across nearly all message types, from patient care (49%) and health tips (68%) to seasonal reminders and payment reminders (56%)
SOLUTION
Advanta Medica email campaign strategies keep your practice and service offerings in the forefront of your patients’ minds and help you nurture the provider-to-patient relationship between visits.
Website & SEO Maintenance
What you don’t know can hurt you.
Our services include:
- Monthly backups & updates
- Daily site monitoring
- Malware removal
- Regular SEO analytic review, data analysis & reporting
- SEO editing (coding and keywords) of new content
Would you go to an optometrist to get your tooth pulled? Of course you wouldn’t, since they are not experts in the field of dentistry. The same idea holds true for neglecting your site or attempting to maintain the health of your website and SEO on your own.
Without the proper schooling, experience, and working knowledge of programming and SEO strategy development, you are setting your practice up for an expensive and painful experience.
The platform, language, and systems in which websites are built are equally as complex as the human body. How the inner workings communicate with one another are highly sensitive, involving a network of complex lines of code combinations, language and data transfers that are essential in enabling the visitor to interact with its interface — your website on the Internet.
SEO brings your website to search engines, in turn bringing potential patients to your website. Onsite, SEO is your practice’s individuality personified, how your company expresses itself to the world around it, its outlook on life, and the affect it has on your patients and its surroundings. SEO helps with ease of navigation, quality, relevant content, and an overall positive user experience.
Advanta Medica understands that regular check ups are imperative to maintaining the health of your website, keep it functioning properly, and reaching your patients via strategic SEO updates. The preventative actions taken today to proactively participate in the care of your website is much like a vaccine you inject, weekly exercise regimen you recommend, and prescribing eight hours of sleep daily.
With Advanta Medica as your partner, you’ll find our affordable monthly website and SEO maintenance practices hold true to Ben Franklin’s philosophy, “that an ounce of prevention is worth a pound of cure.”
Would you go to an optometrist to get your tooth pulled? Of course you wouldn’t as they are not experts in the field of dentistry. The same idea holds true for attempting to maintain the health of your website and SEO on your own. Without the proper schooling, experience and working knowledge of programming and SEO strategy development you are setting your practice up for a painful experience.
The platform, language and systems in which websites are built, are equally as complex as the human body. How the inner workings communicate with one another are highly sensitive involving a network of complex lines of code combinations, language and data transfers that are essential in enabling the visitor to interact with its interface, your website on the Internet.
Medical Profiles, Social Media, & Reputation Management
There’s no second chance to make a good first impression.
Our services include:
Are you ready to get noticed? People are interested in getting to know you, yes you, their doctor. Even when they are not in your office for a visit, your patients want to stay connected to you. From your receptionist that greets them when they come in, to the nurse who checks their height, weight, and takes their vitals, your patient's interest in what you do and have to offer them is important to them getting to know you.
Prospective patients want to know that you and your staff are equipped to manage their medical needs, are understanding, and able to provide impeccable service and particular attention to detail. Social media and online medical profiles provide your patients the perfect opportunity to learn more about you. They showcase what you do on a daily basis.
Social media increases your brand’s visibility, makes you accessible to new patients, and increases your current customers’ connection with you, affects their perception of you, helps earn their trust, and can increase their loyalty to you.
Every post on social media provide you an opportunity to convert, engage, and interact via quality content-driven blog posts, videos, images or comments by showing the human side of your brand, as well as increases the value and authority of your practice. Each post offers your patients the opportunity to brag and compliment your practice, which increases visibility and inbound traffic to your company website and boosts your SEO rankings.
Advanta Medica knows that social media marketing for a doctor’s office is essential to obtaining the positive exposure that drives patient loyalty. Inbound marketing legitimizes your practice, is a vehicle to disperse content-driven campaigns, and possesses the power to capture relevant search engine traffic.
Reputation Management
Patients are actively engaged in reporting their experiences in a doctor’s office via online review sites or on social media. It is vital to each practice to regularly review these platforms and address concerns. Advanta Medica’s reputation management stays on top of online reviews, both positive and negative, promoting positive links to your website or reputable third-party sites, and professionally addresses concerns.
FACT
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.
SOLUTION
Advanta Medica understands the importance of staying connected with your patients on a regular basis, how the transparency and authenticity that inbound marketing offers helps vastly improve the quality of care you provide your patients. Let us advance your reach via social media channels, encourage patient engagement and grow followers.