Welcoming Lucy – Why We Love Having a Pet at Work
September 15, 2016
For over 25 years, Advanta Medica has been working side-by-side creating medical marketing for healthcare practitioners, from doctors and dentists to a variety of internists and alternative medicine practitioners. We’ve helped their practices grow revenues by creating recognizable brands and beautiful websites, easily found in local searches by current and potential patients. We’ve helped them manage their reputations and build referrals, all while keeping their patient focus.
Over the years of marketing and branding medical practices, we’ve consistently seen healthcare practitioners wanting to grow their medical practice by what we have started to call the 3 G’s:
- Gain new and loyal patients looking for a local provider
- Grow practice revenues
- Garner better reputations and build referrals
Gain New and Loyal Patients
For practices wanting to gain new and loyal patients looking for a local provider, you need to first be able to be found. Today’s medical marketers know that phone books are a thing of the past. According to a recent survey by Pew Internet Research, 77% of searchers began their last session at a search engine.
With all of Google’s algorithms and requirements – not to mention your competition – appearing in first-page search results, if you want to be found, your website will need to be properly optimized for search engines. Search Engine Optimization (SEO) provides search engines like Google the information through both text and coding to bring your local patients to your door. SEO is your voice, your personality, and the expression of your practice 24/7 via the Internet.
SEO is more than just keywording, it’s determining importance of information, reviewing analytics, updating codes and goals… and that’s just the tip of the iceberg. All of these elements work together to achieve your goal of gaining new and loyal patients looking for a local provider – looking for you.
Grow Practice Revenues
Growing practice revenues means that your practice is flourishing. To make your practice successful, you’ve streamlined processes from your patients checking in at reception to billing insurances, and now you don’t have to focus on keeping those processes running.
Although you’re office is efficient, your website might need attention. Advanta Medica has streamlined our internal process of designing, developing, and optimizing websites for search engines, making them cost-effective for our clients. This allows you to focus on building your patient-focused practice and improving your community’s health.
Garner Better Medical Reputations
Garnering better medical reputations and building referrals is vital to doctors looking to grow their practice. Now that the world has gone digital, patients are actively engaged in reporting their experiences in a doctor’s office via online review sites or on social media.
The good physician treats the disease; the great physician treats the patient who has the disease.
William Osler once said, “The good physician treats the disease; the great physician treats the patient who has the disease.” To let your patients, both current and future, and fellow practitioners know you’re a great physician, Advanta Medica’s reputation management services stay on top of online reviews, promote positive links to your website, and professionally address concerns. There’s no second chance to make a good first impression – let Advanta Medica’s medical marketing experts make your impression a great one.
The Advanta Medica marketing team can help you Gain, Grow, and Garner by creating a responsive design, Search Engine Optimized medical website to help draw local patients and referrals. Contact us today!